Big Data Can Save You From Extinction

The term Big Data conjures images of a monolithic, all-knowing, and possibly sinister entity. It follows you around on the internet, knows your birthday and shoe size. It’s associated with huge data breaches and data-enhanced “fake news” targeting.  No wonder many small business owners think of big data as unwieldy and out of reach. Despite […] See More

September 18, 2017

It Doesn’t Have to be Curtains for Small Ad Agencies

Since the creation of the Macintosh, there isn’t a single industry that hasn’t undergone repeated change, if not catastrophic disruption—at least, I can’t think of any.  Advertising is no exception.  With technology, anybody can create an ad. In my day, television advertisements ruled, and they still do in local markets.  But advertising is now mainly […] See More

July 10, 2017

WHY SMALLER COMPANIES WILL DOMINATE THE FUTURE OF WORK

I come bearing bad news for the mega-brands and established industry giants out there: Jacob Morgan, one of the foremost thinkers on the Future of Work, and founder of the FOW community, recently published a blog post detailing why he believes smaller companies will become a more dominant force as the future of work continues […] See More

September 2, 2015