It’s Hard Out Here For a CMO

Few roles in business are as fraught with uncertainty as that of the Chief Marketing Officer—so much so that the Harvard Business Review’s summer issue had five articles on the topic of “The Trouble With CMOs.” If you’re in marketing, read the whole issue for the equivalent of a college credit. The first article, “Why […] See More

September 11, 2017

Once Upon a Brand … Like Right Now!

Marketing professionals have always known the importance of storytelling. Earlier this summer, “What Richard Branson and Phil Knight Teach Us About Brand Storytelling” in Inc.com ends with an assertion: I met Chief Storytelling Officers at Accenture, Microsoft, Google, SAP and Salesforce. These companies are hiring or designing individuals as Chief Storytelling Officers because stories educate, […] See More

August 27, 2017

The Very Human Side of Succession Planning

Mick Jagger’s 74th birthday this summer was yet another reminder that we Baby Boomers are heading over the cliff. As Boomers retire and die, there will be an enormous transfer of wealth, not just in dollars but in productivity and innovation. Humans are not known for growing old and relinquishing control gracefully. No matter who initiates […] See More

August 14, 2017

Identifying and Preventing Workplace Power Struggles

When we hear the word power, we tend to think in terms of title: CEO, president, owner, founder, VP, director, manager, etc. Many workplace problems stem from a lack of awareness regarding power imbalances—especially on the part of the one in power. We might laugh at the CEO’s joke when we wouldn’t laugh if was […] See More

July 23, 2017

How to Recruit and Manage a Rockstar Sales Team

In last week’s post, I shared some wisdom gleaned from a conversation with sales guru (and my coach) Matthew Kimberley. We previously discussed his advice for sales people. Today we’re focused on Matthew’s take on recruiting and managing sales teams. Recruiting First, talk to your prospect on the telephone. People who are bad at talking on […] See More

July 3, 2017

Free Sales Tips From a Guy Who Knows

Matthew Kimberley is my coach. I don’t know of anyone who is more expert when it comes to sales and marketing. While I hate to use the over worn term ‘guru,’ if there is anyone who should be called a Sales Guru, it’s Matthew Kimberley. Recently, I interviewed Matthew for my Doubledare Braintrust coaching webinar.  Because many of […] See More

June 26, 2017