It’s Hard Out Here For a CMO

Few roles in business are as fraught with uncertainty as that of the Chief Marketing Officer—so much so that the Harvard Business Review’s summer issue had five articles on the topic of “The Trouble With CMOs.” If you’re in marketing, read the whole issue for the equivalent of a college credit. The first article, “Why […] See More

September 11, 2017

For Marketers, Augmented Reality is THE Reality

Ready or not, if you are in marketing, augmented reality is now a player in your game. In the last couple of months, it seems like articles on AR in advertising are everywhere. AdWeek’s Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are Gearing Up stresses the importance of getting into AR now […] See More

September 2, 2017

Once Upon a Brand … Like Right Now!

Marketing professionals have always known the importance of storytelling. Earlier this summer, “What Richard Branson and Phil Knight Teach Us About Brand Storytelling” in Inc.com ends with an assertion: I met Chief Storytelling Officers at Accenture, Microsoft, Google, SAP and Salesforce. These companies are hiring or designing individuals as Chief Storytelling Officers because stories educate, […] See More

August 27, 2017