by Scott Anderson | Sep 25, 2017 | Coaching, Essential Reading, Leadership, Personal Enrichment, Uncategorized
Daniel Goleman, coiner of the term emotional intelligence, and his writing partner Richard J Davidson, a pioneer in the field of contemplative neuroscience, have written a new book. Though Goleman is fairly well known as an expert in leadership, Altered...
by Scott Anderson | Sep 18, 2017 | Uncategorized
The term Big Data conjures images of a monolithic, all-knowing, and possibly sinister entity. It follows you around on the internet, knows your birthday and shoe size. It’s associated with huge data breaches and data-enhanced “fake news” targeting. No wonder...
by Scott Anderson | Sep 11, 2017 | Coaching, Essential Reading, Uncategorized, Workplace Culture, Workplace Issues
Few roles in business are as fraught with uncertainty as that of the Chief Marketing Officer—so much so that the Harvard Business Review’s summer issue had five articles on the topic of “The Trouble With CMOs.” If you’re in marketing, read the whole issue for the...
by Scott Anderson | Sep 2, 2017 | Essential Reading, Leadership, Pop Culture, Uncategorized
Ready or not, if you are in marketing, augmented reality is now a player in your game. In the last couple of months, it seems like articles on AR in advertising are everywhere. AdWeek’s Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are...
by Scott Anderson | Aug 27, 2017 | Leadership, Uncategorized, Workplace Issues
Marketing professionals have always known the importance of storytelling. Earlier this summer, “What Richard Branson and Phil Knight Teach Us About Brand Storytelling” in Inc.com ends with an assertion: I met Chief Storytelling Officers at Accenture, Microsoft,...
by Scott Anderson | Aug 21, 2017 | Uncategorized
High-performance leaders and entrepreneurs often have a kind of unbridled optimism about what can be accomplished. Entrepreneurs also have a tendency to be distractible, always chasing the next shiny object. This can erode our ability to get things done....
