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Riches in Niches, Redux: Undivided

Riches in Niches, Redux: Undivided

by Scott Anderson | Sep 8, 2016 | Coaching, Essential Reading, Uncategorized

Back in June, I promised an interview with Dave Nelson, founder of SecretPenguin and Undivided. He’s extremely busy, so I’m grateful he could take the time to validate what I’ve been going on about all summer. For nine years, SecretPenguin has been a successful brand...
Achieve Excellence and Follow Your Heart

Achieve Excellence and Follow Your Heart

by Scott Anderson | Aug 3, 2016 | Coaching, Leadership, Personal Enrichment, Playing Big, Uncategorized

In a recent New York Times piece, “The Incalculable Value in Finding A Job You Love,” Economics professor Robert H. Frank validated much of what I say about developing a niche market. To be happy, research suggests, earning a high salary isn’t enough. Once...
Bezos’ Winning Formula: Failure and Obsession

Bezos’ Winning Formula: Failure and Obsession

by Scott Anderson | Jul 27, 2016 | Essential Reading, Leadership, Playing Big, Uncategorized

Jeff Bezos just passed up Warren Buffett as the third richest person in the world (despite the fact that Amazon has yet to post a profit). Interestingly, Mr. Buffett has had a number of complimentary things to say about Bezos lately. In May, Buffett told CNBC, “We...
What I Know So Far: Living La Dolce Vita

What I Know So Far: Living La Dolce Vita

by Scott Anderson | Jul 20, 2016 | Coaching, Personal Enrichment, Playing Big, Uncategorized

As my summer winds slowly towards August, I’ve been thinking about some of the things I’ve learned that you might find useful. (I’m assuming you don’t care who makes the best cannoli in Rovereto. Let me know if I’m wrong and I’ll send you my list of...
How to Create Competitive Advantage: Carve Out Your Niche

How to Create Competitive Advantage: Carve Out Your Niche

by Scott Anderson | Jun 22, 2016 | Coaching, Leadership, Personal Enrichment, Playing Big, Uncategorized

There’s an old expression that “there are riches in niches,” and it’s true; domination of a niche can increase entrepreneurial businesses’ results by an order of magnitude. A great example is Nebraska “experiential branding” agency SecretPenguin, which specializes in...
The Audacity of Focused Caution: More Inspiration From the Oracle

The Audacity of Focused Caution: More Inspiration From the Oracle

by Scott Anderson | Jun 15, 2016 | Coaching, Leadership, Playing Big, Uncategorized, Workplace Issues

I’ve always been struck by Warren Buffett’s single-mindedness and discipline. His annual reports used to contain a letter to potential sellers of businesses. This letter contained a specific, inviolate, and most importantly unchanging list of vital statistics that...
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