In a recent New York Times piece, “The Incalculable Value in Finding A Job You Love,” Economics professor Robert H. Frank validated much of what I say about developing a niche market.

To be happy, research suggests, earning a high salary isn’t enough. Once  your basic needs have been met, satisfaction comes from achieving mastery in your field.

It’s really worth reading the whole article, but my favorite part is: “. . . those who become really good at what they do are capturing a much larger share of total income in almost every domain, leaving correspondingly smaller shares available for others.”

Moral: Become an expert at something!

If you’d like to talk about developing your own niche, shoot me an email at and we can schedule a time to talk.

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