by Scott Anderson | Aug 3, 2016 | Coaching, Leadership, Personal Enrichment, Playing Big, Uncategorized
In a recent New York Times piece, “The Incalculable Value in Finding A Job You Love,” Economics professor Robert H. Frank validated much of what I say about developing a niche market. To be happy, research suggests, earning a high salary isn’t enough. Once...
by Scott Anderson | Jul 6, 2016 | Coaching, Leadership
Pricing is usually one of the first things I talk to clients about. Asking clients the question, “Could you raise prices right now if you wanted to?” is a good barometer of their business’s health and one of the best tests of whether a business owner...
by Scott Anderson | Jun 30, 2016 | Coaching
I love how creative entrepreneurs can be—and must be. Last week I wrote about how to create a niche for maximum profitability in your field. On Sunday, an article went up on Lifehacker, “These Five Steps Outline the Basics of the Design Thought Process.” And it...
by Scott Anderson | Jun 22, 2016 | Coaching, Leadership, Personal Enrichment, Playing Big, Uncategorized
There’s an old expression that “there are riches in niches,” and it’s true; domination of a niche can increase entrepreneurial businesses’ results by an order of magnitude. A great example is Nebraska “experiential branding” agency SecretPenguin, which specializes in...
by Scott Anderson | Apr 28, 2016 | Playing Big
One of my favorite accounts on social media is @dailyzen on Twitter. It posts a lot of short blog posts and quotes that are great for calming and centering the mind in the middle of a chaotic moment. Only recently did I come across this post and find out that the...
