by Scott Anderson | Sep 11, 2017 | Coaching, Essential Reading, Uncategorized, Workplace Culture, Workplace Issues
Few roles in business are as fraught with uncertainty as that of the Chief Marketing Officer—so much so that the Harvard Business Review’s summer issue had five articles on the topic of “The Trouble With CMOs.” If you’re in marketing, read the whole issue for the...
by Scott Anderson | Aug 27, 2017 | Leadership, Uncategorized, Workplace Issues
Marketing professionals have always known the importance of storytelling. Earlier this summer, “What Richard Branson and Phil Knight Teach Us About Brand Storytelling” in Inc.com ends with an assertion: I met Chief Storytelling Officers at Accenture, Microsoft,...
by Scott Anderson | Aug 14, 2017 | Coaching, Essential Reading, Leadership, Uncategorized, Workplace Culture, Workplace Issues
Mick Jagger’s 74th birthday this summer was yet another reminder that we Baby Boomers are heading over the cliff. As Boomers retire and die, there will be an enormous transfer of wealth, not just in dollars but in productivity and innovation. Humans are not known...
by Scott Anderson | Jul 23, 2017 | Coaching, Essential Reading, Leadership, Uncategorized, Workplace Culture, Workplace Issues
When we hear the word power, we tend to think in terms of title: CEO, president, owner, founder, VP, director, manager, etc. Many workplace problems stem from a lack of awareness regarding power imbalances—especially on the part of the one in power. We might laugh at...
by Scott Anderson | Jul 3, 2017 | Coaching, Leadership, Uncategorized, Workplace Culture, Workplace Issues
In last week’s post, I shared some wisdom gleaned from a conversation with sales guru (and my coach) Matthew Kimberley. We previously discussed his advice for sales people. Today we’re focused on Matthew’s take on recruiting and managing sales...
by Scott Anderson | Jun 26, 2017 | Coaching, Essential Reading, Uncategorized, Workplace Issues
Matthew Kimberley is my coach. I don’t know of anyone who is more expert when it comes to sales and marketing. While I hate to use the over worn term ‘guru,’ if there is anyone who should be called a Sales Guru, it’s Matthew Kimberley. Recently, I...
