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Jill Slupe on the Customized Customer Experience

Jill Slupe on the Customized Customer Experience

by Scott Anderson | Jul 17, 2017 | Coaching, Workplace Culture

Not long ago I was in San Francisco with my son, and we walked past a store that had no branding or signage on it at all. We knew instantly what it was. Anybody who has ever been in an Apple store would have recognized it, too, by its layout and by the way the...
It Doesn’t Have to be Curtains for Small Ad Agencies

It Doesn’t Have to be Curtains for Small Ad Agencies

by Scott Anderson | Jul 10, 2017 | Coaching, Uncategorized

Since the creation of the Macintosh, there isn’t a single industry that hasn’t undergone repeated change, if not catastrophic disruption—at least, I can’t think of any.  Advertising is no exception.  With technology, anybody can create an ad. In my day, television...
How to Recruit and Manage a Rockstar Sales Team

How to Recruit and Manage a Rockstar Sales Team

by Scott Anderson | Jul 3, 2017 | Coaching, Leadership, Uncategorized, Workplace Culture, Workplace Issues

In last week’s post, I shared some wisdom gleaned from a conversation with sales guru (and my coach) Matthew Kimberley. We previously discussed his advice for sales people. Today we’re focused on Matthew’s take on recruiting and managing sales...
Free Sales Tips From a Guy Who Knows

Free Sales Tips From a Guy Who Knows

by Scott Anderson | Jun 26, 2017 | Coaching, Essential Reading, Uncategorized, Workplace Issues

Matthew Kimberley is my coach. I don’t know of anyone who is more expert when it comes to sales and marketing. While I hate to use the over worn term ‘guru,’ if there is anyone who should be called a Sales Guru, it’s Matthew Kimberley. Recently, I...
How to Decide Like a Bajillionaire

How to Decide Like a Bajillionaire

by Scott Anderson | Jun 12, 2017 | Coaching, Essential Reading, Leadership, Workplace Culture, Workplace Issues

Last week I wrote about Jeff Bezos’ annual letter to shareholders. Most of us in business look forward to reading this missive from the 4th richest person in the world (at last count). He reiterated his philosophy of Day 1 vs. Day 2 thinking, which so far has served...
To Be a  Successful Leader, Do These 4 Things

To Be a Successful Leader, Do These 4 Things

by Scott Anderson | May 30, 2017 | Coaching, Leadership, Uncategorized, Workplace Issues

The May-June 2017 issue of the Harvard Business Review features a spectacular article, What Sets Successful CEOs Apart.  I urge you to read the whole thing, but here are a few highlights. Between 2000 and 2013, the four authors conducted research on the CEO...
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