by Scott Anderson | Jul 10, 2017 | Coaching, Uncategorized
Since the creation of the Macintosh, there isn’t a single industry that hasn’t undergone repeated change, if not catastrophic disruption—at least, I can’t think of any. Advertising is no exception. With technology, anybody can create an ad. In my day, television...
by Scott Anderson | Feb 1, 2017 | Coaching, Leadership, Uncategorized
Warning: Graphic content! (Not really.) I asked my first copy chief, an intimidatingly enormous Irishman from Y&R named Tom Hagan, what his favorite headline of all time was. Tom, being an eminently scorched-earth pragmatist, said, “Hemorrhoids?” which at the...
by Scott Anderson | Jan 4, 2017 | Coaching, Leadership, Playing Big, Uncategorized
As many of my readers know, I really like to beat the “niche drum.” For the last six months or so, I’ve really thumped on about this because finding the right niche is one of the most important things a business can do. So it’s probably no...
by Scott Anderson | Sep 8, 2016 | Coaching, Essential Reading, Uncategorized
Back in June, I promised an interview with Dave Nelson, founder of SecretPenguin and Undivided. He’s extremely busy, so I’m grateful he could take the time to validate what I’ve been going on about all summer. For nine years, SecretPenguin has been a successful brand...
by Scott Anderson | Aug 24, 2016 | Coaching, Essential Reading, Playing Big
When it comes to business advice, I can never get enough of the Oracle of Omaha. That’s right, it’s time for another Buffett-based blog. This fits in nicely with what I’ve been talking about all summer and is really a continuation of the niche (and...
