By Dave Kerpen February 11, 2013
Great leaders learn every day, and reading great books is the one of the best ways to learn. I’ve been fortunate enough to read some excellent books over the last fifteen years – books that have inspired me to change the way I see the world, my business, and the opportunities in front of me. In the order in which I’ve read them, here is a list of nine books which have changed my life. May they change yours as well:
1) What Color is Your Parachute? A Practical Manual for Job-Hunters and Career Seekers by Richard Bolles
I read this book when I was 21 years old and didn’t know what to do with the rest of my life. It helped me go from a Crunch n Munch vendor at the ballpark to a top salesperson at Radio Disney. Ffifteen years later, I have given at least 40 copies away to interns, staff and friends who are searching for their career purpose. It’s difficult work – because not only will you read the book, but you’ll have to do a lot of exercises and soul searching throughout – but whether you’re 21 or 61, you’ll emerge with a clearer vision of what you want to do next and where you’ll want to work.
No author has influenced me more as a marketer, business person and writer than Seth Godin. I could have easily included 9 books just by Godin – Purple Cow, Tribes, Linchpin, Poke the Box & his latest, Icarus Deception are all amongst my favorites. But Permission Marketing described social media marketing before it existed. Seth understood push-vs-pull marketing long before others, and this book, published in 1999, is still a must read for anyone in marketing today.
3) The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
This classic, one of three by Gladwell (Blink & Outliers are the others), demonstrates how successful products are launched, how ideas spread and how a trend can take off. It’s influenced me a great deal, as a word of mouth and social media marketer. And it’s an essential read, whether you’re in marketing or sales, or just want to become better at getting your ideas to spread.
4) Good to Great: Why Some Companies Make the Leap – and Others Don’t by Jim Collins
Collins is scientist of great companies – and this is his best work – chock full of case studies and simple yet profound principles like Level 1 Leadership. Even though I read this book when my company was only a handful of employees, it inspired me to want to build something great, and enduring. Whether you work at a large company that has the potential itself to become great and enduring, or you have a vision of a company you’d like to one day build, this is a must-read.
It’s hard to believe I even had a business before I read this book by the founder of my favorite business group, Entrepreneurs Organization. Verne’s 1-page strategic plan is now used by both companies I’ve founded, and thousands of other companies. And our management teams use much of the methodology from this book. What’s great is that it’s both inspirational and quite practical – an excellent read for any entrepreneur or manager at a small business.
6) The E-Myth: Why Most Small Businesses Don’t Work, and What to Do About It by Michael Gerber
This is a must read for any small business owner – especially “technical” owners such as lawyers, accountants, florists, restaurateurs, consultants and dentists. Gerber inspires the small business owner to get out of his/her own way, and to build systems and processes that scale and allow the business owner to work “on” the business and not “in” the business.
7) Built to Sell: Creating a Business That Can Thrive Without You by John Warrilow
Make no mistake – if you are an owner or leader at a business – this is a great, super valuable read, even if you or your owners have no intention or ever selling the business. The idea isn’t to create a business in order to sell it – it’s to create a business that has sustaining value beyond you and without you. Warrilow’s book is a short, easy story – with powerful, unforgettable lessons – so much so, that after my business partner and I read it, we gave copies to the entire Likeable team to read.
8) Rework by Jason Fried and David Heinemeier Hansson
No matter what you do, this easy read will change the way you think about your work. It is so simply written, with small words and big pictures – and yet contains profound wisdom about how to be more productive and successful without being a workaholic or sacrificing anything. I read it in an hour on a plane, and have since shared it with two dozen colleagues, and referred back to it myself at least a dozen times.
Along with Seth Godin, Patrick Lencioni is my favorite business author. I’ve read and love The Advantage, Getting Naked, The Five Dysfunctions of a Team, and The Five Tempations of a CEO. But the reason I’ve selected this one as my favorite, is that, as I’ve written before here, our ultimate legacy isn’t our career, but our family. In this book, Lencioni applies his management consulting methodology and brilliant storytelling ability to the running of a family. It’s amazing how little strategy most of us parents apply to the most important organization we’ve got, our families, and this book helps change all that. Six months after my wife and I read this book, I’m proud to report that our family now has a strategic plan, complete with a mission statement, quarterly objectives, and weekly 10-minute meetings. And it’s going GREAT.