It Doesn’t Have to be Curtains for Small Ad Agencies

Since the creation of the Macintosh, there isn’t a single industry that hasn’t undergone repeated change, if not catastrophic disruption—at least, I can’t think of any.  Advertising is no exception.  With technology, anybody can create an ad. In my day, television advertisements ruled, and they still do in local markets.  But advertising is now mainly […] See More

July 10, 2017

Do You Want to Survive This Year–Or Thrive?

As many of my readers know, I really like to beat the “niche drum.” For the last six months or so, I’ve really thumped on about this because finding the right niche is one of the most important things a business can do. So it’s probably no surprise that I get excited whenever I see anything […] See More

January 4, 2017

How to Create Competitive Advantage: Carve Out Your Niche

There’s an old expression that “there are riches in niches,” and it’s true; domination of a niche can increase entrepreneurial businesses’ results by an order of magnitude. A great example is Nebraska “experiential branding” agency SecretPenguin, which specializes in developing and launching innovative restaurant concepts. In the coming weeks I’ll be interviewing Dave Nelson, owner […] See More

June 22, 2016