by Scott Anderson | Jul 10, 2017 | Coaching, Uncategorized
Since the creation of the Macintosh, there isn’t a single industry that hasn’t undergone repeated change, if not catastrophic disruption—at least, I can’t think of any. Advertising is no exception. With technology, anybody can create an ad. In my day, television...
by Scott Anderson | Jan 4, 2017 | Coaching, Leadership, Playing Big, Uncategorized
As many of my readers know, I really like to beat the “niche drum.” For the last six months or so, I’ve really thumped on about this because finding the right niche is one of the most important things a business can do. So it’s probably no...
by Scott Anderson | Jun 22, 2016 | Coaching, Leadership, Personal Enrichment, Playing Big, Uncategorized
There’s an old expression that “there are riches in niches,” and it’s true; domination of a niche can increase entrepreneurial businesses’ results by an order of magnitude. A great example is Nebraska “experiential branding” agency SecretPenguin, which specializes in...