by Scott Anderson | Jul 10, 2017 | Coaching, Uncategorized
Since the creation of the Macintosh, there isn’t a single industry that hasn’t undergone repeated change, if not catastrophic disruption—at least, I can’t think of any. Advertising is no exception. With technology, anybody can create an ad. In my day, television...
by Scott Anderson | Jun 22, 2016 | Coaching, Leadership, Personal Enrichment, Playing Big, Uncategorized
There’s an old expression that “there are riches in niches,” and it’s true; domination of a niche can increase entrepreneurial businesses’ results by an order of magnitude. A great example is Nebraska “experiential branding” agency SecretPenguin, which specializes in...
