by Scott Anderson | Sep 11, 2017 | Coaching, Essential Reading, Uncategorized, Workplace Culture, Workplace Issues
Few roles in business are as fraught with uncertainty as that of the Chief Marketing Officer—so much so that the Harvard Business Review’s summer issue had five articles on the topic of “The Trouble With CMOs.” If you’re in marketing, read the whole issue for the...
by Scott Anderson | Sep 2, 2017 | Essential Reading, Leadership, Pop Culture, Uncategorized
Ready or not, if you are in marketing, augmented reality is now a player in your game. In the last couple of months, it seems like articles on AR in advertising are everywhere. AdWeek’s Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are...
by Scott Anderson | Aug 27, 2017 | Leadership, Uncategorized, Workplace Issues
Marketing professionals have always known the importance of storytelling. Earlier this summer, “What Richard Branson and Phil Knight Teach Us About Brand Storytelling” in Inc.com ends with an assertion: I met Chief Storytelling Officers at Accenture, Microsoft,...