by Scott Anderson | Aug 7, 2017 | Essential Reading, Uncategorized
There is a scene in the sci-fi classic Minority Report where John Atherton (Tom Cruise) is walking through a mall. Coming at him from every direction are personalized ads inviting him—by name—to buy this, drink that, go there, spend here. It’s really kind of a...
by Scott Anderson | Jul 10, 2017 | Coaching, Uncategorized
Since the creation of the Macintosh, there isn’t a single industry that hasn’t undergone repeated change, if not catastrophic disruption—at least, I can’t think of any. Advertising is no exception. With technology, anybody can create an ad. In my day, television...