FAQs

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How much does coaching cost?
The best executive coaches — those with the deepest specific experience and client success — charge between $2,000 and $20,000 a month. My basic program is $3,000. More for additional services and working with teams.
Is executive coaching worth it?
It is if you want to move faster and get better results than you are right now. I work with super-talented, driven, focused individuals. But as they say, it can be “lonely at the top”. As gifted as they are and as much as they have already achieved, new clients typically report feeling “stuck” or “burned out”. Clients should expect to 10X their investment in measurable results. The right coach can often generate results like this in the first phone call if the client will commit to taking action. BTW: I offer a “Love-It-Or-Leave-It” 30-day guarantee. If you’re not happy for any reason or no reason within the first 30 days, you can opt out of the 6-month commitment. (I’ve never had a client take me up on it, but it’s there if you need it.
What makes a good executive coach?
Experience and a successful track record with your specific situation is essential. But the key is chemistry. There’s either a good “fit” with your coach or there isn’t.. That’s why scheduling a real coaching session with prospective coaches is so important before you make your choice. (see #8 below).
What's the difference between leadership coaching and executive coaching?
Executive coaching refers to the type of client the coach typically works with. And leadership is often one of the topics we work on. As an executive coach, I work with founders, CEOs and their teams in high-performance companies (or companies that aspire to higher performance). Our clients set specific goals in our deep dive strategic planning session that kicks off coaching. These goals are diverse and unique to the client, but they typically break down into two categories: professional goals (optimizing the role of the client and his team to improve scale, sales, profits, imposter syndrome, partner/investor relations, valuation, competitive advantage, market position, etc.) and personal goals (relationships with spouse and family, fulfillment, anxiety, depression, life-after-business-sale, philanthropy, legacy, etc.)
What is your "sweet spot" as a coach?
As a serial entrepreneur myself, I’ve always been drawn to the guts, the glory and the private struggles of my fellow founders and CEOs. My personal experience is with launching and leading small to medium sized privately-held companies ($5mm to $100mm though I work with lots of CEOs who are still operating their companies after acquisition by investors or large corporations).
How long should executive coaching last?
Most minimum engagements with a coach range from 6 months to a year. I’ve found 6 months is the right time period to identify needed changes, implement a new action plan, and achieve key goals.
What coaching certifications do you have?
All of them. I am certified by the International Coaching Federation (ICF) and by the Coactive Coach Training institute (the “Hoggwarts” of executive coaching). I’m also a licensed mental health therapist.
How can I tell what coach is right for me?
It all comes down to chemistry. I strongly recommend asking a prospective coach for a free sample coaching session on a real topic that is important to you. If the coach listens to you very carefully, if you feel deeply “gotten” and understood, and the coach offers you new perspectives and opportunities you hadn’t considered and offers to hold you accountable for taking action, they might be right for you. I also recommend talking to some of the coach’s past or current clients.

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