Doubledare Blog

Insights, News and Information to Help You on Your Journey

Big Data Can Save You From Extinction

Big Data Can Save You From Extinction

The term Big Data conjures images of a monolithic, all-knowing, and possibly sinister entity. It follows you around on the internet, knows your birthday and shoe size. It’s associated with huge data breaches and data-enhanced “fake news” targeting.  No wonder...

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It’s Hard Out Here For a CMO

It’s Hard Out Here For a CMO

Few roles in business are as fraught with uncertainty as that of the Chief Marketing Officer—so much so that the Harvard Business Review’s summer issue had five articles on the topic of “The Trouble With CMOs.” If you’re in marketing, read the whole issue for the...

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Once Upon a Brand … Like Right Now!

Once Upon a Brand … Like Right Now!

Marketing professionals have always known the importance of storytelling. Earlier this summer, “What Richard Branson and Phil Knight Teach Us About Brand Storytelling” in Inc.com ends with an assertion: I met Chief Storytelling Officers at Accenture, Microsoft,...

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The Very Human Side of Succession Planning

The Very Human Side of Succession Planning

Mick Jagger’s 74th birthday this summer was yet another reminder that we Baby Boomers are heading over the cliff. As Boomers retire and die, there will be an enormous transfer of wealth, not just in dollars but in productivity and innovation. Humans are not known...

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Daring to Dad With DJ Rezac

Daring to Dad With DJ Rezac

DJ Rezac is the author of the book series and program, Dare to Dad, which launched on Father’s Day this year. He also happens to be a great client and friend. So many of my clients are juggling complicated work and home lives, which is a lot like playing...

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