Doubledare Blog
Insights, News and Information to Help You on Your Journey
For Marketers, Augmented Reality is THE Reality
Ready or not, if you are in marketing, augmented reality is now a player in your game. In the last couple of months, it seems like articles on AR in advertising are everywhere. AdWeek’s Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are...
Once Upon a Brand … Like Right Now!
Marketing professionals have always known the importance of storytelling. Earlier this summer, “What Richard Branson and Phil Knight Teach Us About Brand Storytelling” in Inc.com ends with an assertion: I met Chief Storytelling Officers at Accenture, Microsoft,...
Help For the Shiny-Object-Syndrome Afflicted Leader
High-performance leaders and entrepreneurs often have a kind of unbridled optimism about what can be accomplished. Entrepreneurs also have a tendency to be distractible, always chasing the next shiny object. This can erode our ability to get things done....
The Very Human Side of Succession Planning
Mick Jagger’s 74th birthday this summer was yet another reminder that we Baby Boomers are heading over the cliff. As Boomers retire and die, there will be an enormous transfer of wealth, not just in dollars but in productivity and innovation. Humans are not known...
For Digital Marketers, the Future is Yesterday
There is a scene in the sci-fi classic Minority Report where John Atherton (Tom Cruise) is walking through a mall. Coming at him from every direction are personalized ads inviting him—by name—to buy this, drink that, go there, spend here. It's really kind of a...
Daring to Dad With DJ Rezac
DJ Rezac is the author of the book series and program, Dare to Dad, which launched on Father’s Day this year. He also happens to be a great client and friend. So many of my clients are juggling complicated work and home lives, which is a lot like playing...
Identifying and Preventing Workplace Power Struggles
When we hear the word power, we tend to think in terms of title: CEO, president, owner, founder, VP, director, manager, etc. Many workplace problems stem from a lack of awareness regarding power imbalances—especially on the part of the one in power. We might laugh at...
Jill Slupe on the Customized Customer Experience
Not long ago I was in San Francisco with my son, and we walked past a store that had no branding or signage on it at all. We knew instantly what it was. Anybody who has ever been in an Apple store would have recognized it, too, by its layout and by the way the...
It Doesn’t Have to be Curtains for Small Ad Agencies
Since the creation of the Macintosh, there isn’t a single industry that hasn’t undergone repeated change, if not catastrophic disruption—at least, I can’t think of any. Advertising is no exception. With technology, anybody can create an ad. In my day,...