by Scott Anderson | Jul 10, 2017 | Coaching, Uncategorized
Since the creation of the Macintosh, there isn’t a single industry that hasn’t undergone repeated change, if not catastrophic disruption—at least, I can’t think of any. Advertising is no exception. With technology, anybody can create an ad. In my day, television...
by Scott Anderson | Jan 4, 2017 | Coaching, Leadership, Playing Big, Uncategorized
As many of my readers know, I really like to beat the “niche drum.” For the last six months or so, I’ve really thumped on about this because finding the right niche is one of the most important things a business can do. So it’s probably no...
by Scott Anderson | Sep 8, 2016 | Coaching, Essential Reading, Uncategorized
Back in June, I promised an interview with Dave Nelson, founder of SecretPenguin and Undivided. He’s extremely busy, so I’m grateful he could take the time to validate what I’ve been going on about all summer. For nine years, SecretPenguin has been a successful brand...
by Scott Anderson | Aug 3, 2016 | Coaching, Leadership, Personal Enrichment, Playing Big, Uncategorized
In a recent New York Times piece, “The Incalculable Value in Finding A Job You Love,” Economics professor Robert H. Frank validated much of what I say about developing a niche market. To be happy, research suggests, earning a high salary isn’t enough. Once...
by Scott Anderson | Jun 22, 2016 | Coaching, Leadership, Personal Enrichment, Playing Big, Uncategorized
There’s an old expression that “there are riches in niches,” and it’s true; domination of a niche can increase entrepreneurial businesses’ results by an order of magnitude. A great example is Nebraska “experiential branding” agency SecretPenguin, which specializes in...