Once Upon a Brand … Like Right Now!

Marketing professionals have always known the importance of storytelling. Earlier this summer, “What Richard Branson and Phil Knight Teach Us About Brand Storytelling” in Inc.com ends with an assertion: I met Chief Storytelling Officers at Accenture, Microsoft, Google, SAP and Salesforce. These companies are hiring or designing individuals as Chief Storytelling Officers because stories educate, […] See More

August 27, 2017

Jill Slupe on the Customized Customer Experience

Not long ago I was in San Francisco with my son, and we walked past a store that had no branding or signage on it at all. We knew instantly what it was. Anybody who has ever been in an Apple store would have recognized it, too, by its layout and by the way the […] See More

July 17, 2017

Riches in Niches, Redux: Undivided

Back in June, I promised an interview with Dave Nelson, founder of SecretPenguin and Undivided. He’s extremely busy, so I’m grateful he could take the time to validate what I’ve been going on about all summer. For nine years, SecretPenguin has been a successful brand creation and management agency. They started out doing work for […] See More

September 8, 2016