by Scott Anderson | Jan 15, 2021 | Uncategorized
The biggest opportunity you have in 2021 is not more goal setting — but goal “shedding” and focusing on a short list of higher-impact, more fulfilling tasks only you can perform — and shedding everything else. You can’t throw a switch and...
by Scott Anderson | Dec 14, 2020 | Coaching, Leadership, Personal Enrichment, Playing Big, Workplace Culture
What is an executive coach? An executive coach helps you identify and achieve your most important professional andpersonal goals faster and easier than you could on your own. For entrepreneurs, these goals are usually quantifiable. Great examples: Increase sales by...
by Scott Anderson | Aug 28, 2020 | Uncategorized
The following is an interview I did recently with one of my coaching clients, Lauren Kress (aka “The Business Scientist”) for her podcast, the Oyster Live. In this interview, we discuss powerful ways to scale your business, and the role that executive...
by Scott Anderson | Aug 19, 2020 | Leadership
The Stupidity of the Smartest Person in the Room By Scott Anderson (For the video version of this blog, click here) I’ve written a lot about Imposter Syndrome – thinking you know less than you actually know – and its prevalence with many of my high-performance...
by Scott Anderson | Sep 25, 2017 | Coaching, Essential Reading, Leadership, Personal Enrichment, Uncategorized
Daniel Goleman, coiner of the term emotional intelligence, and his writing partner Richard J Davidson, a pioneer in the field of contemplative neuroscience, have written a new book. Though Goleman is fairly well known as an expert in leadership, Altered...
by Scott Anderson | Sep 18, 2017 | Uncategorized
The term Big Data conjures images of a monolithic, all-knowing, and possibly sinister entity. It follows you around on the internet, knows your birthday and shoe size. It’s associated with huge data breaches and data-enhanced “fake news” targeting. No wonder...
by Scott Anderson | Sep 11, 2017 | Coaching, Essential Reading, Uncategorized, Workplace Culture, Workplace Issues
Few roles in business are as fraught with uncertainty as that of the Chief Marketing Officer—so much so that the Harvard Business Review’s summer issue had five articles on the topic of “The Trouble With CMOs.” If you’re in marketing, read the whole issue for the...
by Scott Anderson | Sep 2, 2017 | Essential Reading, Leadership, Pop Culture, Uncategorized
Ready or not, if you are in marketing, augmented reality is now a player in your game. In the last couple of months, it seems like articles on AR in advertising are everywhere. AdWeek’s Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are...
by Scott Anderson | Aug 27, 2017 | Leadership, Uncategorized, Workplace Issues
Marketing professionals have always known the importance of storytelling. Earlier this summer, “What Richard Branson and Phil Knight Teach Us About Brand Storytelling” in Inc.com ends with an assertion: I met Chief Storytelling Officers at Accenture, Microsoft,...
by Scott Anderson | Aug 21, 2017 | Uncategorized
High-performance leaders and entrepreneurs often have a kind of unbridled optimism about what can be accomplished. Entrepreneurs also have a tendency to be distractible, always chasing the next shiny object. This can erode our ability to get things done....
