Big Data Can Save You From Extinction

The term Big Data conjures images of a monolithic, all-knowing, and possibly sinister entity. It follows you around on the internet, knows your birthday and shoe size. It’s associated with huge data breaches and data-enhanced “fake news” targeting.  No wonder many small business owners think of big data as unwieldy and out of reach. Despite […] See More

September 18, 2017

It’s Hard Out Here For a CMO

Few roles in business are as fraught with uncertainty as that of the Chief Marketing Officer—so much so that the Harvard Business Review’s summer issue had five articles on the topic of “The Trouble With CMOs.” If you’re in marketing, read the whole issue for the equivalent of a college credit. The first article, “Why […] See More

September 11, 2017

For Marketers, Augmented Reality is THE Reality

Ready or not, if you are in marketing, augmented reality is now a player in your game. In the last couple of months, it seems like articles on AR in advertising are everywhere. AdWeek’s Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are Gearing Up stresses the importance of getting into AR now […] See More

September 2, 2017

Once Upon a Brand … Like Right Now!

Marketing professionals have always known the importance of storytelling. Earlier this summer, “What Richard Branson and Phil Knight Teach Us About Brand Storytelling” in Inc.com ends with an assertion: I met Chief Storytelling Officers at Accenture, Microsoft, Google, SAP and Salesforce. These companies are hiring or designing individuals as Chief Storytelling Officers because stories educate, […] See More

August 27, 2017

Help For the Shiny-Object-Syndrome Afflicted Leader

High-performance leaders and entrepreneurs often have a kind of unbridled optimism about what can be accomplished. Entrepreneurs also have a tendency to be distractible, always chasing the next shiny object. This can erode our ability to get things done. Status-quo-phobia, the fear of things not changing, makes most entrepreneurs and many leaders pretty anxious when […] See More

August 21, 2017

The Very Human Side of Succession Planning

Mick Jagger’s 74th birthday this summer was yet another reminder that we Baby Boomers are heading over the cliff. As Boomers retire and die, there will be an enormous transfer of wealth, not just in dollars but in productivity and innovation. Humans are not known for growing old and relinquishing control gracefully. No matter who initiates […] See More

August 14, 2017

For Digital Marketers, the Future is Yesterday

There is a scene in the sci-fi classic Minority Report where John Atherton (Tom Cruise) is walking through a mall. Coming at him from every direction are personalized ads inviting him—by name—to buy this, drink that, go there, spend here. It’s really kind of a dazzling scene, if a bit nightmarish. Data about John Atherton’s […] See More

August 7, 2017

Daring to Dad With DJ Rezac

DJ Rezac is the author of the book series and program, Dare to Dad, which launched on Father’s Day this year. He also happens to be a great client and friend. So many of my clients are juggling complicated work and home lives, which is a lot like playing six-dimensional chess. When I first met […] See More

July 30, 2017

Identifying and Preventing Workplace Power Struggles

When we hear the word power, we tend to think in terms of title: CEO, president, owner, founder, VP, director, manager, etc. Many workplace problems stem from a lack of awareness regarding power imbalances—especially on the part of the one in power. We might laugh at the CEO’s joke when we wouldn’t laugh if was […] See More

July 23, 2017

Jill Slupe on the Customized Customer Experience

Not long ago I was in San Francisco with my son, and we walked past a store that had no branding or signage on it at all. We knew instantly what it was. Anybody who has ever been in an Apple store would have recognized it, too, by its layout and by the way the […] See More

July 17, 2017